She next fashion Inc. started the journey on 2016, setting up a Etnic Clothing Store in Toronto, Canada. The objective to deliver the perfect clothing from Indian , Bangladesh and Pakistan for the residents living locally.

As the time travelled, the store, gained popularity among the natives in Toronto, due to the authentic products, the customer support and the trust gained. In the year 2021, the brand launched the online website www-dot-shenextfashion-dot-com. The purpose of the website is to serve the same products to different parts of Canada & USA.